Great Content, SEO & Traffic are the fundamentals of any successful online business.
Whether you’re a content creator or a paid traffic buyer, you need all 3 of these elements in your business (and if you don’t create content you’re missing the boat). In today’s episode we talk about these first few elements that should be at the core of your business.
Before we get into today’s show, let’s get up to speed with a few updates.
We should tell you that we recorded this episode the week of the presidential election in the U.S. (we recorded the night before the election), but don’t worry, we didn’t get into politics, this is just to pre-frame for you because we both talked about being in a little bit of a funk.
I recently took a couple days away from my business, one day with a mentor and one day with a friend to map everything out with New Kajabi (the platform we both use for selling courses. We both purchased this almost a year ago, have used it but haven’t really made the most of the platform). There is SO much power in taking time away from your business to get clarity about what you’re doing and where you’re going.
Jon spent a lot of time in the past week getting organized and focused on what he needs to do in his business. He had a meeting with his accountant in hopes of leaving his day job sooner only to be told by his accountant that he needed to plan a little more for his exit strategy (i.e, save up more money).
We all know that we’re supposed to create content. The trick is it can be challenging when you have a service business because you’re doing the work that’s paying the bills. Creating content for your business (your site) can feel like a luxury as opposed to a necessity because you don’t see the payoff for a while (depending on the length of time you’ve been creating content, age of your site, size of your audience, etc.).
Time and time again we’ve seen people get stuck when it comes to creating content because they say they “don’t know where to start.”
Don’t get caught up doing keyword research, digging into tons of data and mastering SEO when you’re getting started.
Start with where you’re at and share your journey. That’s it.
Talk about the work you’re doing. You don’t need to get into the details of the specifics with your client (unless they’re O.K. with that), but talk about the type of project, how you’re crafting what you’re producing (a website, coaching, copy, etc.).
Document what you’re doing and how you’re doing (this can also be used to get more clients/leads. When they see your process and how you work if it resonates them they’ll reach out to YOU).
Know who you’re talking to
This is probably said as often as ‘content is king’. You have to take the time to really learn who your audience is, what resonates with them and what they want from you (again, you can plan all this out ahead of time but the best way to measure what your audience wants is to talk to them, i.e,. create content and see what sticks).You need to create content. Nothing will prove otherwise.Click To Tweet
Make sure that the type of content you’re creating is targeted to who you want to attract.
We both gave examples of content on our own individual websites where we could go back and improve existing content… but we have to be very clear on whether or not that content is who we want to attract.
SEO & Analyzing Your Content
I recently connected with someone who has a new platform that will analyze your content.
Here’s a quick recap of what this tool does (it’s not available to the public yet… I’m still waiting for access to):
- Drop in your content
- It analyzes your content and pulls up the top searches for similar content
- It tells you what keywords you have used
- It gives you a list of keywords you didn’t use and could be using to get your content to rank higher
I CANNOT wait to get access to this (and we’ll share this with you when it goes lives and you can get access. Right now there isn’t even a coming soon / landing page we can send you to).
There are SO many steps to SEO, but we both recommend getting started with Yoast.
We went much deeper into SEO and traffic in the rest of the episode… stay tuned for the transcripts! We’ll be adding them moving forward.
Links mentioned in this episode
[00:00:07] Work. It s a word that people are wearing like a badge of honor.
[00:00:20] Time to do it. Welcome to the hustle free podcast.
Jon: [00:00:35] Hey What's up everybody and welcome to another episode. Oh the hustle poker. Joining me as always is the lovely and amazing Kim Doyal what is up.
Kim: [00:00:49] What is up John. I'm going to I'm going to get my mood up is what I'm going to do.
Jon: [00:00:56] Cheer up good cheer up. I don't know if I introduce myself. I'm John Perez.
[00:01:00] Sometimes it's awesome and amazing and it's all good. Over the years John. So you know what.
[00:01:12] Bear with us guys this is we just it's so funny because we always do a touch base before we hop on record. We have our notes we know we're going to talk about. But this is the stuff that we like to freestyle.
[00:01:25] Yeah. And there's something funky in the air if it's the elections are some just weird energy.
[00:01:32] I mean can we say before it is just something funky in the air. So a good episode anyway. Right we're going to kick some ass.
[00:01:39] Absolutely a great episode in store for you guys.
[00:01:44] We're going to pick up from last week but before we do that just a few updates just to see how everything's going.
[00:01:50] Kim how was a week. We want to start with that now. It's actually it's my we just just on the tail end of the funk whatever. Actually it's been really good. I went I spent an entire day off line last Thursday with my mentor. It's funny you know I think I was I was thinking about this today that there's so much benefit to stepping away from our businesses kind of frequently I think would be good. And you know the fact that I was it's like a three hour journey either way and I spend like three hours with her and people know like not to text me not to like it's my day. I'm not going to talk to anybody I listen to a podcast or an audio book on the way I record our session. You know so it's there's something about being a way that all sudden it's like ha. And then Friday a friend of mine came over because we both have new Kajaki and I was like look this thing. Great news at the end of December and I need it to pay for itself. And so because I keep doing this debate on which platforms and what I want to use and I specifically got new KJB the word press check in because I didn't want to piece together like 22 different things. And I just need to give it the attention that it needs. So it was kind of cool we actually spent all of Friday mapping it out. We went through every section from start to finish like in terms of this is the highest level this would be the site.
[00:03:12] This is the product this is the course whatever so you know that was really good and then yeah it's it's again and it's really nice to have that interaction because when you're doing this it's so easy to feel like you're on an island. Hello. Hello. You know.
[00:03:30] Besides you know talking about that before he started running some stuff by him like I need someone to talk to about my decisions please can help me.
[00:03:39] Yeah. Well we did all the movie all day.
[00:03:41] No no no we do that on Skype all day long and it's awesome you know and so it's that.
[00:03:45] And then it was you know we go to lunch and so it's just we I think as entrepreneurs especially when you you're in that space which we'll talk about a minute guys but when you're in that space of like it's go time you feel it. You know you're on the precipice or you know something shifting and and you're you feel dialed in for the most part with the direction you're heading in. You know so it's too good to share that and step away is awesome so yeah. And then I finally thank you.
[00:04:14] I finally pull the trigger and put the new theme on my site. As you well know because John is my tech support a little bit have had it looks great by the way. Thank you. I'm pretty pleased with it. It's clean and I think it's you know I think with anything any site it's like there's constant tweaking but the fun thing about this now is that tweaking is more about offerings and messaging and content than it is about you know this button or that color. You know it's because it's clean and it's not Supernaut awesome. So yeah. What about you. What's happening.
[00:04:48] What you mean. Oh man. All right so I've decided to get really really organized. And this past week I've been going through my numbers just to kind of see how I did this year. And surprisingly I did friggin really good.
[00:05:03] I did really really well. And what's really cool about that is it was all through like I guess this whole hustle free mentality where I wasn't really grinding as much.
[00:05:15] I was kind of putting things out there articles. A lot of stuff was really through. I did I think I maybe did three full Web sites this year early in the year. I had like this huge prod through like after two months but then then throughout the rest of the I just been kind of coasting with my main base clientele and a couple of new clients hopped on for just some small work that I just can't get with.
[00:05:41] And it's been going good. And I you know me I'm like I'm this guy who just wings everything and I'm coming to this realization like OK I got to stop that like I can wing talking and I can I could do certain things it.
[00:05:56] But like when it really comes down to the business this stuff has to get like planned out in order for me to grow it to where I really wanted it to be. And you know three years ago when I said I'm going to start taking my business seriously is when I buckle down and all I did was Mark. But I wasn't organized. I still just had like whatever comes in comes in. And that was really good. And I've been kind of running that way you know how to idea of what I was bringing in. I mean obviously I could see my bank account right.
[00:06:27] But not really paying attention to OK who are my hosting clients.
[00:06:33] How many do I have who are my most recent customers and how much did they bring in for this month and what was my first my loss what are my expenses. And I started really getting into that like really fine tuning and paying attention to the numbers. And I did great this year. So that's kind of what I've been up to. Been a little quiet and a little fun. How did meeting with my accountant to go over a few things. And even though everything was great you know I'm still in my full time situation. And you know I'm just kind of ready for whatever happens I'm at that point where you know if I leave I leave if I don't leave and the place closes and closes it doesn't close and I get laid off. And like I'm just kind of going with the flow lately. So that's kind of been my mood. I hadn't been e-mailing.
[00:07:21] You know I kind of wish I was but can I I think you said like in your email today where you said you just don't want to force it. Right. So I haven't been more I think the forced creativity just just for the sake of just shooting an e-mail like if I'm e-mailing my list that's kind of something that's a little precious to me. So I want to put in you know some thought behind it and I don't want to just you know put something together just for the sake of putting something together so hadn't been doing that lately only because I've just been caught up with so much other stuff. So it's been kind of hectic. And that's that's really that's that's been my life for the present and that's a lot.
[00:07:59] But I mean I think the cool thing for everybody listening is you know the goal when you went to meet your accountant was to leave your job in January and he's like no slow your brakes a little bit.
[00:08:10] And there's something about right. But a reality check right there.
[00:08:15] And I think for everybody listening it's so imperative to understand that you know when I force stuff for when I stress over things all I do truly is waste the precious time and the moment I'm in that's it because 99 percent of the time it's not like I can do something about it. And if I can do something about it well then quit freek'n And you know the organization piece on this issue is huge. Sorry go ahead. No
[00:08:42] I was just saying. And I also like him realizing that when you kind of force something to happen it's harder than just letting things naturally happen. Like I've talked to a lot of entrepreneurs in the past and a lot of times they weren't just like OK I'm going to quit and just do this full time. Like things just happened in their life right. Like they play or something close or whatever the situation was or maybe they had to leave for some reason like they didn't. Just like a lot of the ones that I talked to were just like in a great job and you know I'm going to quit.
[00:09:13] Yeah but I think tomorrow without a plan. Right. Well you got the whole planning thing and that's it.
[00:09:18] And I'm saying that's the thing like I need I need to focus more on that planning aspect because right now I'm getting organized. So once I have that organization set which I'm pretty pretty solid on right now.
[00:09:30] Now it's just a matter of planning for 2017 and what I made this year and then really focusing on like doubling down and then being a really really good position and I think the doubling down that you're looking at is also not necessarily just from the same streams it's from things that you're able to leverage better that don't require your personal time to that extent. One of the things that's funny that you were talking about planning and organizing because I was writing it's almost 2000 words this post for my other show and it's fun us thinking about the planning piece of it right because like I spent all day Friday planning.
[00:10:08] And here's the trick with planning First of all you know we're you we're talking about the e-mail Amber with me guys I'm going I come back to the point of planning what you're talking about the e-mail and I was thinking because I didn't e-mail maybe I e-mailed once last week and it's because I was totally not in the right frame of mind and I I didn't it was sad because I went from publishing five pieces of content on my site the week before to then getting an message from coast schedule. You publish no content like my podcast and go out on time. It was just like one of those weeks you guys and those happen. I don't know. Maybe a few times here. But but what I realized is will first of all the world doesn't fall apart right. But it was almost like I disappeared is kind of how it felt and I thought OK what are some of the fundamentals. Because that's been my sort of goal and focus on mastery of you know creating content and an email. We're going to get into a lot of this but doing those things so I thought OK there's got to be a smarter way to do this.
[00:11:08] And I think this is where discipline comes in and it's funny because man I used a buck that word I hate it it don't make me do something and it just felt so anti entrepreneur or it was so disciplined and it was to the thing work right that like like that crazy get up at 4 o'clock in the morning and meditate write in your journal do some creative thinking then go for a run then come home and have your green tea and you know it's like I I really like the gentle structure of my life like coffee. Well you know whatever it is but it's like everyone's. What's your morning routine and it's like well it's to wake up without an alarm it's but more than that I thought OK it's you need to it's all about perception and perspective. And so I thought OK this was the help of the mentor. Mike how would you know a responsible mature empowered person treat this how how would you look at this because the practice of doing that daily email for me totally has blown my mind.
[00:12:14] Not not just the results in my business or with my list but I'm like the the confidence is given me how much stronger I feel as a writer and in connecting that piece but it's shown me something in myself that I was like is that there.
[00:12:28] Right. And you guys I'm somebody that get stuff done. I'm not somebody that like I'm kind of a doer right like I used to really pride myself in being busy and getting things done. And you know like when my kids are little I work full time and rushing to soccer and then the next night I wash the car and we go to Costco and it was like I just had to be this like doo doo doo doo doo. Now I like my naps now but so it made me really look at discipline from a different perspective. And so John I like what I'm hearing also with what you're doing is it instead of weighing it. There is that there's a fine art of discipline actually is kind of what's coming to mind right now as is what is the art of discipline and what does it look like for you. So for me like saying OK I can do this every day and all of a sudden it's become easy and it's not something that even thinks of it that feels like a discipline. You know when we get into content and optimizing some of that stuff I think about that too well you know I've got well over 300 posts on this site it's like how can I go back and optimize it it's like well you can do one a week. Kim you could just start with one so I think you know with the with your business.
[00:13:30] And then when you start getting organized and planning and stuff there is a fine line based on where you're at and truly you know this is to the listeners and your job but it's like you are the only one that can evaluate where you're at. Because I see a lot of people also spending too much time on the planning and then they never pull the trigger and they never take that imperfect action. But again this podcast was to me one of the best examples of imperfect action we got so much accomplished so quickly we learned to time we pivoted. We rebranded. We got it back up and it was never perfect. We didn't stop and map out like OK we're going to go it. We had ideas we had plans and we went for it and we learned a lot. And I think that that level of transparency which Yes I know is such an overused word but there's a reason people are craving it. You know it's really sitting down and saying I'm not going to just get caught up in the planning I'm going to treat my business like a business like you said. There's an element of planning but it's again it's like that pilot right you set a course and then you evaluate you course correct it will.
[00:14:36] I mean it's a it's really a balance. Right. I mean there's a time and place for everything so imperfect Actually you said hustle free perfect emailing every day. Perfect. But then when you want to take the next step I think it's really figuring out what the next step is and not getting so so focused on other things because you are one person right.
[00:15:02] Like unless you can and you were the CEO and like all you could do was think all day build this thing you know what me. But when you're like a solo printer or a printer or something then you kind of have to manage your time and your expertise and really balance it with everything that you're doing because you don't want to lose momentum right so you still stay relevant stay in people's minds whether you e-mail every day you stop for a little bit you still kind of have to take time to find out OK what's the next step like have I have I kept where I can be right now.
[00:15:40] And if I did then what's the next level that I can get. Let me play on that.
[00:15:47] And then hate it hard and then you know you kind of rinse repeat and recycle the the millionaire mastermind that that's a book that you sent me. Kim thank you for that. You said in one of his I was like the seven little seven levels of I guess being a millionaire or whatever it was where you start. Busy busy busy busy busy busy busy then as things start to come together and they make sense then you have that opportunity to relax and just sit back and watch everything that you created come to fruition and start doing what it was supposed to do. But then when you want to take the next step you know after you relax and I feel like this this year for me has been a very you know kind of sit back relax and watch you know things kind of come into play. So now you know I'm ready for the next step and that next step is going to be OK. Let's get back into this. Figure it out. Start you know building putting things into play. I'm going to build build build build doo doo doo doo. And then once I did that set up and that plan is working then I can sit back and if I'm comfortable at that place then I don't have to do anymore. It's only when you really want that next step or that next level that you have like you know constantly attacking it so well and you know what I.
[00:17:10] It's good John it's totally good. And the thing is I think for you with your business. Actually both of us and I would I would guess a lot of people listening to this. You hit a point where you know how to make money doing what you're doing. OK. We we both know the things that bring in revenue in our business we could drive them if we wanted to. But again that's not going to take us to the next level. It's not going to you know that's not the leverage because every single person that I have ever talked to. I kid you not. I've had a Bible I swear on it.
[00:17:41] But every single entrepreneur that I have talked to that has any time for money service space position wants out at a certain point or at least to have more options and choices and you can only do that through leverage. And so you have to be able to offer something that you're going to get a bigger return for the time invested. Still of course provides a ton of value. All that good stuff at the end of the day. I think everybody listening to this you know it's just when you feel when you find yourself getting complacent I think that's when it's time to kick it up a notch.
[00:18:14] I agree. I agree.
[00:18:18] I mean take a rest. We believe in that.
[00:18:22] Well definitely. The rest I mean clear your head and like don't be like this is free the net but don't be we're not anti-hazing hustle like we said like many things like Don't be afraid to push yourself when you need to push. I mean what you don't want to do is meaningless work. You don't want to sit there and slave on your computer for 16 hours a day and you built like a home page. You know it's not it's not a good use of your time if it takes you 16 hours to build a home page. Find someone for you know 100 200 bucks just do it for you and then spend the rest of the day doing something else. You know that's going to be a little more productive. So I actually think we're me and you kind of are are doing and the stuff that we're really even pushing to to our audience everyone that's listening is really that diversification. You know getting the income from affiliate sales income from ads from just all these different sources of income so that when it all comes together it's one big number. I mean if you look at Pat Flynn stuff he doesn't have one source of income. He's not like saying Hey I'm passionately and go my web site and get a membership. He's got like like 60 different somethings bring in two grand somethings bring in 50 bucks somethings bring in you know the blue hose brings like 60 grand. And then he has some ebook that brung like 200 bucks in. So it's not it's not just doing one thing and then draining yourself to it.
[00:19:52] I think the leverage that you mentioned and then just finding these different streams of income is really important especially for people like us who are who are doing it and we're trying to create a lifestyle out of the stuff that we're building.
[00:20:09] So which is a good that's a good segue to talk about where we're going to pick up from last week and I'm going to do a quick recap of the 10 things we talked about because we're only going to talk about three tonight.
[00:20:21] And the de-leverage and making sure everything you're doing and what you're creating ties in to your ultimate goal that this is all very timely. So OK so just a quick reiteration. We're not going to go over at all. We talked about it but the first thing that we talked about is obviously you need a WordPress dot org site. Everybody knows well if you don't listen to last week there's not a lot more upset. There's not a lot more depth to go into that then it was great content. SC on traffic lead magnet and a way to collect leads email marketing landing pages lead generation plan something to sell a shopping cart and social media. So tonight we're going to pick up and we're going to go deeper with creating great content. We're going to talk about SEO and traffic and then hopefully based on time since we chatted a lot in the beginning we will get into our lead magnet in a way to plug leads. If we don't we'll pick up with that with the lead magnet next week. And so let's start with content.
[00:21:18] And if I can Janks this is right on the tip of my tongue content mandar. Everybody you know oh content's King. We all know that it's a fact it's not going anywhere. It's as there's there's ASIO's value there's all this stuff. My suggestion if you can and the type of content you create is going to be contingent on where you're at in your business. So let me let me see if I can make sense with this is that if you're first starting out you may not know what's going to resonate and so there is people can get stuck in that space of I don't know what to do. I don't know what to do if you're in that space of you know maybe you've got a Web site and you've got a business but you're not really creating content because so many entrepreneurs don't do that. They focus on the services that they're doing but they're not buying when you don't create content you're not building your own business so you want to they're totally relative. So if you're not sure where to start. The best place to start is to simply share your journey share what's going on in your business.
[00:22:20] Talk to your audience. And I get it that there might be. Well I doubt there's probably a lot of like corporate necessarily listening to this. But if you are you know assuming you're the entrepreneur or solo entrepreneur or small business you need to talk to your customers just start having conversations. That's it. Don't overthink it. I don't think it's it. You need to spend a ton of time diving into keywords and OSCON analysis because that is going to like that's going to overwhelm you. And you're not going to want to move forward. So the best thing that I can recommend is to simply share where you're at and then if you're a little bit further.
[00:22:56] John I'm sorry I will shut up in a sec. If you're further along in your business and you have some content and maybe you're pivoting So as an example John and I are both it's kind of fun that we're kind of paralleling in each other sort of launching a revamp of our own personal brands and that and we're tightening up the messaging and the clarity around that. So I had to step back and so for me like where I have it's you know my slight tagline now is a place where Wordpress and marketing collide clear super frickin clear. So with that I know that personally I need to go back and create some like quote unquote cornerstone content and a friend of mine Steve gave me that term and that and the word pressure. I should have how to set up and install a WordPress site. It's silly but but at the time when I was getting going I was like oh what other people have done it or you know that imposter syndrome or it's like oh I don't want to go back and do stuff I've already done. But it will serve my audience it will help research. There's so there's a lot of things so I'm sort of breaking down a content plan truly. And so in addition to creating podcasts and posts or my e-mail posts it's like OK what is some really like good like kind of epic content that you can put on the site that's going to draw traffic from an NCO perspective provide massive value and continue establishing an authority that I want.
[00:24:18] So I had to step back right because initially I would just do oh here's how to do this with wordpress.
[00:24:23] Here's how it. There was no rhyme or reason there was no flow there was no connection and I'm not judging that. Now I know better and I understand I can create content so much faster than I used to. I don't stay in my head with it. So the content piece you know in my eyes really depends on where you're at in your business. But I will tell you you need to create content. There's nothing.
[00:24:49] Nothing's going to prove otherwise to do it. Yeah. Well I think starting now it's definitely important to that. That's one of those things that I like. What we're saying is imperfect execution and imperfect action imper perfect action.
[00:25:05] That's one of the things that you can really just start right away. Is is you documenting I created a Web site. I'm doing this I'm doing that. One thing that you should also do is really fine tune who you're talking to. Because a lot of people don't know who they're talking to and this is really more prevalent when you're starting out you tend to just kind of write because you know you need to write. And then as you start getting interaction you seen you start seeing what the people who are on your site are actually finding. And if they're engaging with comments or if they're sharing your stuff on social media then you kind of can see you know and really fine tune. Q Your audience is. You can even put into practice before that. And just to know who do you want to sell next to. Right. Like if your product is something that has to do with curling hair then you want to speak to people with long hair who can curl it. Or maybe it's mostly women because I don't really know too many guys that are curling their hair but you kind of wanted to define your audience and once you define that and it's probably something that'll take you you know half an hour just to just sit back and think about who you're talking to. And once you do that you'll start to it starts to become easier to write to that person because it's like it's almost like having a conversation like if you walk into a party of your ideal perfect client. Right.
[00:26:38] Or the perfect person that's going to buy your product. What would you say to them how would you talk to them. Would you be very formal with you because it would be a little more lax a little more comfortable. What would you talk about. And just getting that into your head while you write makes it a lot easier to figure out what you want to write about instead of just kind of winging it.
[00:26:59] And it'll also help you put put it together in a way that you know that your audience is actually going to listen to you can you know just popped into my head John is you're saying that because I actually find myself when I'm writing saying OK you guys you know did it literally like I'm sitting here in front of me and I'm talking to my audience. It's funny but what I was thinking because when you're trying to find your voice writing and and not a writing coach not pretending to be a writing coach. But but we're all humans and we all have thoughts and opinions and we know how certain things make us feel. So my suggestion is to step outside of the space that you're in often which for any entrepreneurs. Yeah you could go read Pat plan or know Darren rouse a blogger a copy blogger. You know that and I mean I'm These are a little bit not old school but they've been around awhile. That's not what I'm talking about. Go to medium. The Web site medium because it's literally just quality content and see what resonates with you and start following writers.
[00:28:04] I have discovered some amazing writers and there is a rawness and a truthtelling to what people are writing on medium and there's a whole there's a whole sort of SEO angle to medium like Neil Patel did did a post and I'll see if I can find it which I can and I'm holding to it and the show notes but on how you can use it even use medium to leverage a lot of people like so you can publish a post on your own site and then posted on medium to bring in and another audience. That's a whole other conversation. My point. Go to medium. You know and just do some searches for your topic for your content. You would be surprised. I mean there are so many people that I'm like oh my god I totally have to follow this person.
[00:28:46] And then I get a digest for medium everyday of recommended articles from medium medium was founded by one of the Twitter guys. And then there's And then I get in the same digest so it's Here's recommended reading and then Piers people you follow and I've I've left comments I've probably left more comments on medium recently than I have on a blog but so find what speaks to you and and see where like from you know some it might be like oh that's a little bit too much TMI right. Like that's a little too personal. Sure. Or. Or that person was on a soapbox. I don't want to come across that way. I find that the style that speaks to you and just trust yourself and do not worry. I promise you you're not going to be you know slammed with traffic and opinions the first day you hit publish. And not that it's the first day a lot for a lot of you guys. But does this all mean. No but some people have said to me I don't know what to write about. I'm like don't worry about it just don't worry about it.
[00:29:49] Just to start just start writing it. I mean obviously like I would write about how to make a chocolate cake.
[00:29:57] But if you knew how well I mean it has to resonate with your audience if you had let's say a food site then that would make more sense.
[00:30:04] Not like that was my point. That's my point. I'm like I'm not going to write about something. Well you're like right about everything so I was just being sarcastic. I'm sorry it took a side.
[00:30:14] Yeah that's that's definitely one thing I want that I do you said about talking on your soap box where there are different ways to kind of get people to engage and actually start interacting with the things that you write. And some people may not want to practice that whole I'm on a soapbox thing but believe it or not you know anything controversial usually garnishes a lot of attention or tutorials are going to you know attract a specific type. Well usually I find with tutorial post is you going to get a high bounce rate because people are usually in they get what they need and then they're out. If you start writing something more evergreen which is something that's going to last a little while which are basically you know let's say rules the top 10 marketing rules for good business. Right right. Something like that will probably have a lot more longevity them. You know how to do something on Janis's 1.0 when they're already up to like 2.0 something. So that's also something you kind of want to think about that I used to do was allowed to Torrijos and it's not a bad ad thing but they do get dated very quick especially in this technology age that we're in. So if you're thinking of doing a bunch of tutorials that's great for becoming an authority for establishing that you know what the heck you're doing.
[00:31:38] And for temporary like satisfaction for users coming onto your Web site what you could do with those specific posts because when people want to know how to do something you can actually start to market those posts a little better and we talked about going back to old post that you have came you said you had like 300 posts I have like a similar number.
[00:32:36] So hold up if you want to on the. Can I interrupt you with that one though. So let me ask your johns. What are you doing. So let me ask you this. So because you could update that. But with with. Is that something. Is that audience who you want to attract with where you're going.
[00:32:53] Are you talking about me specifically I am talking about the specific example. Yeah. Yes that would that would be your job because I well I talked to a lot of developers.
[00:33:56] But like you said everyone that does that really comes to a point where they send him or they get a job they work for someone and they're happy. Right. Right.
[00:34:08] So it's something I think anything's leverage mobile like if you have 300 posts on your Web site you can always go back to those original posts and then if they're still getting traffic. I
[00:34:38] You know what I mean. Right.
[00:34:39] All right maybe. Sorry I'm guilty of that. The
[00:34:43] point that I was making is just that because when you have older content because I probably have content on my site that I can update but I don't want to because the person that might be interested and I did so many how tos with Wordpress and entier point like that stuff does get dated. Like all of my Genesis for beginners stuff you know somebody was asking about I'm going to update the post but it was like the video from 2011. I'm like yeah. So that was my whole thing where it's you know so on one hand where I might want to attract somebody who is getting started. And I'm a resource for them. On the other hand I am also more looking toward somebody who's kind of past that point. But if there's a natural pattern because not everybody's going to have the same progression and path right when they come to your site. So I completely agree with you in terms of updating that stuff you just want to make sure and this is more of a universal you to the audience that if you're going to take the time to update improve previous previous posts that have received traffic make sure that it's going in the right direction. And so because it's scary it could be like we're going to have all this content but it's not what I want to do anymore.
[00:37:12] Yeah. Well and a lot of different things.
[00:37:13] There's a lot of things you can do with it and you can also go back and monetize older posts because I was not doing content upgrades. I was very you know like I was I'm not going to make fun of myself but what I used to do was just I didn't want to be smarmy or sales. And it's like now. Here's our affiliate link. You know if I'm going to provide some tutorial I have no problem doing that but so that's another option in terms of the content piece so just to kind of come full circle with creating content. It is truly. And here's the funny thing is I have been obsessed in this. This does fall into Etzion traffic with making what I've created work better for me.
[00:37:54] Right. Which is why SEO and traffic is better. Now Brian Dean of back Lanko I think we should have him on the show kind of fun when we talk. Maybe we should do a month on some of this but on like hour traffic.
[00:38:07] The guy has 32 posts. That is it on back Lanko and he gets 100000 visits a month or something. 7 take your business now and the point is truly that he said Google doesn't want just more and more more and more and more content. So at some point you have to make sure content's working. I'm saying don't think you need to master everything to get started.
[00:38:34] You know I think we're on content for a month and then evaluate measure look well you can always practice putting the content and then like we would say before you could if it goes back and it doesn't fit anymore they are out of it. It makes sense. If let's say I'm not talking to any genuses user ever again I'm done with tennis's stupid ridiculous design. Get rid of those posts. That's not what I'm attracting. Get it gone do something else. And I love that the 32 post generates that much traffic to me though without even seen the post. That's evergreen content right. That's content that will last forever and just putting little tweaks in here and there just to keep up to date.
[00:39:18] But it's I mean am I. Tell me if I'm wrong.
[00:39:20] Well it will be evergreen is this something that's not necessarily it's just because the thing is he also wrote a post going lots of links in the show notes and have to really go back. But you wrote a post and I'm going to paraphrase the guys that are off top of my head but it's like how he got you know 240 percent increase in visits and 30 days without creating any new content and it was because he went back and improved content.
[00:39:44] He had written. So his because he writes about babblings and Osseo and that stuff is going to change by what he's done is they are truly like epic posts multiple images. You know the right keywords and stuff. Let me give you a breathing example since now we're kind of shifting into sci and traffic and I cannot wait to give something more tangible with this I had a call yesterday with a guy named Bernard and from that mushi labs and you sh I lamp's anyways they got a content product coming out and he used to be NSU agency in the city.
[00:40:19] It was so fun it was one of when I say the city of San Francisco to me because of Wehrhahn and when. So it was funny and I found it I think through Bayda list or something. And so I found it and of course anything thats about content I want to dig a little bit deeper into right now. So Im looking at it and its supposed to analyze your content all this so he's like hey I saw you in the Bay Area when I have coffee in a mall. No I'm not driving into San Francisco. Only I wasn't snarky but my point is you know what should take an hour could take. It could take three. So I was like you know what. I would totally love to connect with you in person some time but for like just to connect. And he's like Great lets you hang out or Skype and he's like yeah that's why I never go the other direction. So we had a call yesterday and he'd demo the software. First of all his story was great. He spent like seven years doing startups and all this. And then he said he was from Texas and he's like I moved to San Francisco I wanted to be in the core of you know close to looking Valley and he goes and then I realized that the startup I was working for didn't know any more than I did. It was simply that they had more funding and more people. That was it. Right. And so he went back on his own. His software demo for the content piece.
[00:41:26] This is really powerful and it's funny because until you know this is that awareness piece that it's like when you buy a new car now you see it everywhere right because your awareness has changed. So he should demo this offer so here's what it'll do. There's two different types of queries and this is kind of techie guys but just bear with me I'm not going to make you go into Google Keyword plan or any of that kind of stuff but you can put in and he pulled off some of my stuff. And so one of them is I talk about podcasting I've got a podcast service and or you know I might John I going to do a course. So it was podcasting for business so one of my post came up 6 on the first page of Google which was cool because I was I had done these in-depth posts when I was doing Facebook ads to sort of it all tied together right. It's so funny to me. OK. So then what the software does he put. He put the the topic in and then it pulls up all the top content and then you can literally copy and paste your post in. And it does a whole queery of your post. And so same thing and it showed me that competitors. And then it shows up on the right hand side it said terms that you use. So it's like hey good job right you use these terms. And then here's this list of terms that weren't included that the people that were ranking higher than me did include one of them was audio content. Novel idea. All right.
[00:42:48] So you know if that happens see this is what happens is that for me this is why you know it really depends on the person. But like I do this conversational speaking and I share what I'm doing so now it's like I've kind of mastered that. I'm comfortable doing that. So now it's time to pull in the analytical piece and so if I were to write a post just get out of my head do my normal Go create. And then before I hit publish I dropped that post into this query tool and I look at it and I say ha audio content Yeah I can pull that in I can pull that in. Now I'm not going to ever be somebody that writes just for search engines. I will stick with my voice. I will stick with the value piece. But if someone says that six pieces of content that are ranking higher than you are using these terms. Great. And here's another example he gave. So I said to him I said OK well what about video. What about video and content because obviously video is key and you guys this is just a little side note for anybody listening. It is so important to make these connections because I had an invaluable call yesterday with somebody who just connected with another invaluable call today that somebody talked to me about video and Facebook but the whole thing. So I said oh video ranks right and he goes Well depends on what it is. So it's an example I said OK.
[00:44:02] One of the pieces of content that I want to do sort of quote unquote epic post on my site on is on Coast Gadgil. I love it. Right half of that is more. You don't get you get referral credits versus affiliate income. So I'm like that's cool. I could take those so that all my tools are free. So he pulled that up for me and so we're doing this. And the interesting thing is that the top ranking posts none of them had video. So it's like well why would you do video and I'm like. That's kind of an interesting point although I like doing video so I still might. But then he said you know how to chop a nut. Well it doesn't mean it's not. Well as long as the text is there because to me I know my audience likes the video piece right so. And I have a YouTube channel that I can then use to drive traffic back. So that's a whole other piece. But then he said let's let's look up you know how to chop an onion that top six searches all had videos. So it's an amazing tool. And this could sound really overwhelming based on where you're at in your own content strategy. Know that content's a marathon but then the next piece is that SU and traffic right. So if your content is good or like look at I'm sitting there like wow I've got a post that comes up you know on page one. How do I get it higher right. Or how do I make it convert or how can I get more subscribers in there.
[00:45:21] And if I see that wow if I just incorporated you know I could pull out 10 out of these 20 terms very easily and pull them in let me rewrite this post maybe add something to it whatever that looks like. You know all of the sudden What's that going to do for my lead generation or my traffic in general so do you see how this all ties together. Sorry that was really a ranty about them. But you know but don't you see it like it's great. Yeah it all ties together and it's like this. The deeper you go the deeper you go.
[00:45:53] Yeah. I mean to me it was like a whole nother ball game. Like I used to work for a furniture company for about three years. And we you know manipulated the search engines and we got people to rank number one and we did everything cloaking and all sorts of different stuff. And it was one of those things that just kept evolving evolving and evolving. And the reason was because search engines kept evolving and evolving and evolving so what you knew like a year ago was completely irrelevant because everything changed. You know first it used to be about specific keywords than it was back Ling's popularity of your blog. Then it was your page rank then it was like there were so many tools and so many things that had to do with SEO that it was just mind boggling to keep up with it so I just kind of stopped. But I get basics like the Yost CEO plug in on wordpress. It's simple and just put in the meadow key words the better description and then the title or what you want to rank for and it kind of does all the rest.
[00:46:59] There are one back from each search engine rankings and things I never really tried to specifically rank for something I always kind of you know put a title in and I didn't focus on one key word and that was probably my mistake. But that's I think that would lead you to having to constantly more and more and more content. Right.
[00:47:25] I'm sure if I go back to a few of the other posts and really look at them and actually optimize them for specific keywords and things like that they would probably rank a lot higher. One of my buddies used to do exactly that and he would he had this whole system down where he you know find let's say you want to rank for web design in New York. Right. He would type in Web Design in New York. He would look at the top 10 results and then you search the first five results to see how many people were linking to them. How many times they used the key word Web Design in New York. How many. They like everything. Who link to them. The power of the bank links the the link juice how many links were on the home page. And then he would literally come back and say OK if you want to be number one for web design in New York you have to get you know five Web sites with this much power to link to you and link and have like Link outs.
[00:48:29] And if you did it like you literally ranked because that's how search engines were put. Now I mean like now Google if I go on Google and I type in web design New York and you go on Google and you type in web design New York we're probably going to get results because Google is frickin spying on us and knows we want to see what we want to look at. So you know to me it's something that's so just confusing and everything but you know the basics of SEO would be the key word and links are people.
[00:49:06] Are you a popular blog. Are people linking to your Web site and now a big metry is social media. Is it on social media. Are people sharing your post. Is it something that people want to see for you to for you to rank so when you're writing something. I would I wouldn't go crazy thinking about it. But have you kind of want to rank four in the back of your mind if you really want to do this. And then you know share it posted everywhere and reach out say hey I just wrote this post. Do you mind linking to it. Or maybe you could share it on social media or something like that.
[00:49:44] And I think that would help you like. But like I said Me personally I haven't really done that but I still rank high on certain things. But I think it's mostly because just writing.
[00:49:57] Like if you write a how to post in a certain niche you're probably more likely to be a fan than you. If you do something generic like how to chop an onion right.
[00:50:06] Yeah. There one video that I go ahead.
[00:50:08] When I was going to say there's one video there because you were talking about videos before that actually did try to rank four. And and I do rank four. And it was awesome. And the whole thought behind it was everyone's talking up these builders. I'm going to name the best page builder for wordpress.
[00:50:25] Beaver builder. And that was the title in my book I had it because originally I was going to try oh be rebuilt is a great page builder but I was like No way.
[00:50:34] Let me actually try to rank or do something with this. And I did that and it's still if you type them into google. Best Page Builder for wordpress. It's like number one. Awesome.
[00:50:43] That's huge. And you know but the thing is John your knowledge of that at that point was a lot further along than a lot of people. So I do recommend because you guys there's no way there is simply no way that you can understand all of this before you go do it. So no. So you have to own it. You know a friend and I were saying that it was funny like when we were working on when we were working on the Kajaki stuff it was like I couldn't understand how somebody who is new to this right and they've got a new Web site and they're all you know they've invested in this and it's like they would probably get migraines every day because when you've been doing it for so long and you say to yourself there's a lot of moves moving parts. There simply is and it's constantly changing. So you definitely need to have that you know stick to it hipness or the right team or whatever but if you simply say to yourself I'm going to start by doing everything that I plug in tells me to do right. Like just start with nothing because when you when you do that it will tell you you don't have any alt tags which is the name of your image. You don't have any you know H-2 tags in the first paragraph. Try starting your headline with you know with your keyword so you know at the end of the day. Start simple you guys. And then the traffic piece that ties into this you have to have traffic to your website.
[00:52:05] And so this totally loops back to content because if you're not creating content you're not going to get traffic if you're not doing anything new to your site. You know you're not. And I know social media is like at the end of this but it's like you have to put it in front of other people. And so hopefully you guys can hear. Like when I rambled off you know the 10 things on this how much they all tie together. When we started doing the I think I told you this John but we started doing the e-mail marketing the daily emails you know active campaign is one of my top five traffic source. Yeah. It's crazy how much traffic I'm getting from active campaign now. Here's the other thing. I don't know if you saw this. I share because I share a lot of other people's content and I'll tell you it becomes reciprocal. People appreciate it and then they start sharing your stuff. And so if I find something of value for my audience I share I don't care who wrote it. Ms W.P. loop and that is a friend of art Gordon from one factory so they've got talk about great content in their writing and they don't want to just be like another WordPress review aggregator site right. But they did a post on the top for a push notification plug ins for wordpress. And so if you're listening guys and you're not sure what a push notification is basically So let's say I go to John site I say yes I want push notifications from John site and then three days later you know I'm doing my thing online.
[00:53:22] I'm on Facebook and then I get a little alert in my browser that says hey you know sure our web services just published a new post on Beever builder. That's what a push notification is. So it was the top for free push location so I thought you know what I mean I've seen them every now and then I subscribed to one of them like this makes it crazy then I subscribed to one of them crazy but it was funny because I thought were going to share this. And so I shared it and I said I don't know that I don't know where I stand on these whatever. I'm not I'm not sure. But here's a great post on for free once if you want to try this method out. So a friend of mine Paul Irvine said I used I don't remember the name of the one so I apologize but he said I've used one of them and he said I've seen a 20 to 30 percent increase in traffic. Nice. Which you think Ha. Right. And so any time you see stuff like that you think it's in it and you can do it in a way that's not going to like you know send you down a rabbit hole for you know three days and you can install a plug in and see what happens. Test it you guys. And then from that test share that you were testing. Talk to your audience say hey guys I'm testing this. Just if you simply share. Nobody's going to feel like what are you doing why are you marketing like that. Just talk about what you're doing and what's working.
[00:54:37] But my point is all of a sudden I'm like ha here's another way to get people back to my Web site.
[00:54:43] Nice. There's also there's also something called longtail which is basically what you rank for something that you didn't really mean to rank for like let's say it was just a week key word or something but not a lot of people are writing about it. But you mentioned it like three or four times in your blog. And then when someone typeset in you actually end up ranking for that. That's called longtail. There was there was an app that I used a while ago was really good. It's called detailed outcome. And actually I think that the guys that made drip if you guys aren't familiar with such a good e-mail approach. But I did say old dot com is something that helps you first.
[00:55:27] It's keyword research so you can find you can type something that you want to write about and it'll give you ideas of keywords and how you can rank for each one and then it'll give you this whole longtail list of words that if you just put them in your article you'll start to rank. They offer a bunch of other services too I haven't used them in a while. But when I did use them it was really amazing. Like it's a great service I just wanted to throw that out then recommend telcom it's for for long tail keywords on your Web site. I think they integrate with Google too. They even write articles if you want them but write your own articles.
[00:56:08] Yeah right now in Voici I just pulled that up the pricing on that.
[00:56:11] But you know it's funny as I've been doing all this like there we could have probably listed I don't know how many tools you know we could have been here. We could have a whole episode just talking about tools for keywords probably get all upset on tools and suffer for content you guys. But what I'm going to tell you is you don't need to have like tools and apps simply start. And if you're just doing it just just just doing it. And if you are doing these things already but you know you're not getting the results you want then you go to the next level you know and you look at your analysis and stuff. And so I mean to tell you. And here comes Kym's esoteric little angel is that stuff shows up. I swear to you it just blows my mind is the more attention I pay to this. And you know that I see an article and now Brian Dean is launching something and Rebecca Gale has her own course. I just know like I'm not going to buy a course until I have the time to work through it while I'm doing it.
[00:57:09] And you know because I want to then I want to then create content about going through the course. Right. So that's what I do. Guys anything anything you're doing in your business is content. So you know what John I'm thinking this may have to be like a five episode deep dive because all the episodes while I like keep going I mean it's a list of 10.
[00:57:30] So it's a little less than 10. And the thing is I think the point of this too.
[00:57:36] And and I don't know maybe we should make sure we're on the same page but this list of 10 things this is sort of the fundamentals to your online business. OK so look at these 10 things is the fundamentals. And so we're going to tie them all together.
[00:57:49] But like we could spend a month on content which we may be doing down the road you know or email marketing or leaning pages or so many ways to go deeper with each of those elements. Look at this is sort of the foundation piece and maybe we'll package this somehow. I'm not sure what that looks like. Right now we're focused just on brand awareness and sharing and connecting with you guys. But that is the plan that we're going to go deeper so we're trying to pull in. Let us know. We would really love your feedback pretty please on how you felt the segment went in terms of you know covering those 10 items last week and then picking up and going a little bit deeper and a little bit deeper and a little bit deeper and. And then you know we'll go from there because that is the goal that we want to do a deep dive for like you know I would say three to five episodes depends on the topic and then we'll tighten it up and pull it together. John did I miss anything.
[00:58:44] Well I say if you guys have any questions about anything specific that you want to hear or you want us to go over regarding you know the basics or anything really we just would love to hear from you so head over to hustle free dot net clip that little contact but and just send us to send us a question send us a shout out would it you want.
[00:59:04] And of course as always we would love a review on iTunes especially since we're like a brand new baby podcast started cifre.
[00:59:14] Now it's Housel free so please meet lover of you and iTunes it helps people find the show. We are on Google Play and in stitcher as well so that's it John. I that was awesome. That was that was really fun.
[00:59:27] Of course it always does it. All right y'all. We'll see you next time. All right. Yeah.
[00:59:35] Till next week guys we're going to go over lead magnet way to collect leads and email marketing night good night.
[00:59:44] Hey guys really quick before you head on out first of all as always thanks so much for listening. We appreciate it. We love you tons. And we have a special gift for you. That's right. Just for the listeners. Boy did that sound like Salzer or what. Just go to hustle free dot net. Forward slash listener John and I put something together just for our podcast listeners. You will have to opt in. But remember we love you. We're going to take care. So again that is hustle free dot net forward slash listener. Don't be sharing that link it's just for you guys. Now just kidding. All right guys. As always you are awesome. We love you tons. If you haven't we would love a review on iTunes or stitcher So go ahead and head on over there. But again that link for the third time is hustle free dot net. Forward slash listener and we will catch you next week on the hustle free podcast. All