Man.. after a couple weeks, much re-branding and discussion, this is our first episode under the new branding.
And we’re PUMPED!
If you haven’t listened to episode 13, be sure to go back and listen to that episode to get an understanding of why we decided to re-brand, how we came up with the name and what our process was. Deciding to rebrand wasn’t an easy decision, but now that we’re on the other side of it we both realize it was a smart decision for the show and our business.
We started with our daily email updates and how that’s working really, really well for us. I won’t go into a lengthy rant on why we’re believers in the daily email process (and why it works, because we’ve covered that in previous episodes) but we’re still implementing the daily emails (O.K., more like ‘almost daily’ emails) and loving how it’s impacted so many other areas of our businesses (and lives).[clickToTweet tweet=”My email was inspired by my craving for a donut.” quote=”My email was inspired by my craving for a donut.”]
Let’s Talk Funnels
Before you start rolling your eyes because you’re tired of the word funnel…. (or is that just me?), let’s simplify this and as overused as the word may be, it simply refers to an automation sequence. There’s a starting point (entry point) for your visitor (subscriber or customer) and then a follow up sequence with a certain amount of steps that walks your new subscriber through each step.
The follow up sequence is set to deliver the different steps over a certain period of time.
Before you get into all kinds of ‘ninja’ funnels (think upsells, downsells, tagging, paths based on different actions, etc…. makes you a little weary thinking about it, huh?).
Start with your opt-in funnel.
It doesn’t matter how many great products and services you have (that you can upsell or downsell) if you don’t have a list of quality subscribers (that you have a relationship with) that you can offer your products and services to.
Start with the basics.
Create a quality lead magnet, have a follow up sequence and get yourself communicating with your subscribers on a regular basis (clearly we think daily emails are the way to go.. but again, start with where you’re at. If doing one email a week is more than you’ve been doing, great. Commit to one email a week and get it out no matter what).[clickToTweet tweet=”Why would you spend money on a like over a lead?” quote=”Why would you spend money on a like over a lead?”]
We talked a lot about the difference between sending people to Facebook vs. your website (hint: always send them to your website).
When I hired a Facebook ad agency there were pretty adamant that spending money on likes isn’t necessarily helpful for your business. If you can do it cheaply, then drive those likes to an opt-in page, it’s worth it. But it’s more valuable to have targeted leads than likes.
We go deep into the things you need to start paying attention to when getting started with funnels:
- What is your goal (subscribers, sales, registrations)
- Start with the basics
- Have a quality lead magnet (what problem are you solving)
- Create a follow up sequence that connects with your audience with measurable calls to action
- Measure what’s working after a set period of time
There’s no point investing in all kinds of funnel software and tools out of the gate if you don’t have a simple opt-in funnel set up. Make lead generation your priority first.
Once you’re consistently generating leads and have a lead magnet that converts start worrying about the next funnel (sales). If you already have your opt-in funnel in place then by all means go a step further and start testing your sales funnel.
More than anything, get started.
Listen to the episode for all the nitty gritty.