We’re getting personal today.
Well, Jon is. 🙂 I’ll get personal tomorrow.
We talked a lot about getting clear in your business and both agreed that the easiest way to determine what you want to do is to figure out what you DON’T want to do.
Time to Get Clear
Things shifted for Jon when he made a conscious decision to take his business seriously. He decided to take a little bit of everything and start implementing consistently. His goal was to hit $30k in one year (remember, this was his ‘side gig’. He had a full time job).
- Writing articles daily
- Actively participating in twitter conversations daily
- Networking whenever he could
And he hit his goal by June of that year.
6 Months sooner than he expected.[Tweet “I decided I was going to take my business seriously. @SureFireWebServ”]
Then the following 6 months kicked in and he realized he had created another job for himself and was up way past midnight working on projects (this the “hustle” we both despise). I realized I had lost sight of the dream I had (even though I earned double what my goal was) and it wasn’t worth it.
I was turning into an agency and that wasn’t really what I wanted.
Some of the Courses Jon Took on his Journey
- Ben Hunt’s Course: Pro Web Design Course (FREE NOW!)
- AppSumo’s 1k a Month Course
When Jon took the AppSumo course one of the things he took from the course was to simply ‘Ask’. There’s an exercise in that course where you have to go into a coffee shop and ask for a 10% discount. As goofy as he felt, Jon did it and it completely changed things for him (and yes he started asking for discounts everywhere after that).
Jon, aka, The Madonna of Genesis
Which is a fun nickname he was given by a friend on Twitter because he changed his site so frequently. But that’s kind of the point. He kept at it and continued to figure it what he really wanted to do.
He realized that the path he was on wasn’t one he would want to be doing full time either (meaning, had he left his job he would have done it for a business that was harder than his job with more stress). Jon knew it was time to transition from the side ‘hustle’ he had created to something that would bring in cashflow without so much of his time.[Tweet “Even though the profit was good, reality kicked in. @SureFireWebServ”]
The Freedom Model
I decided we’re going to coin this term (and if anyone out there knows if someone else has used this, please let us know… but I did a search and found some interesting things, but it looks like it’s safe to use). So we’ll start using #freedommodel when it’s a applicable. Just sayin.
We got into a deep discussion about ‘high ticket’ courses and masterminds and had a huge epiphany… they’re NOT Freedom Models. Those models are still constantly focused on lead generation (which of course lead generation should always be a part of your strategy) and getting a new sale. Once that member or customer signs up and finishes, you still have to go after a new sale (so you’re not building an asset). And if people aren’t getting results, they’re not likely to sign up again or go for the next thing you offer. Either way, you’re ALWAYS chasing the new sale.
What Jon is Doing Now
After Jon’s year of doubling his income goal and deciding he didn’t want to do that, he stepped back and realized how much he actually created beyond the income.
He had connected with a ton of people and started leveraging those relationships. His next step was to shift to essentially being a white label agency for other developers. Fast forward to now and Jon is converting his site to a membership site because technology is constantly changing and he can maintain up-to-date training through a membership site as opposed to a course.
AND… we’ll be following up with Jon in a month to see where he’s at with the new site plans!
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