So we’re at episode 10 and we’ve already decided we’re going in a different direction than we initially planned.
When we launched the podcast we were originally thinking we were going to stick with one topic a month for an entire month (ex: for September we were going to focus on courses).
The problem with our plan
We realized that there would be people who might not be interested in one topic for 4 straight episodes and we didn’t want to lose listeners or turn people off because there was so much emphasis placed on one topic for the entire month.
Then Jon pinged me on Skype the day we recorded this and said he had an idea.
Yes… I was a little nervous, but my nerves were calmed quickly when Jon shared his idea.
He didn’t want to do only one topic for an entire month and thought sharing what was happening would be more fun, more relevant to our audience and less restrictive for us.
I loved it.
It instantly felt lighter.
Freedom Papers – Issue 1 is COMING!
Creating the Process
This has been an interesting process to say the least. Neither Jon nor I have ever produced a physical publication before so we’re creating this process as we go.
Here’s how I approached this:
We have all of our episodes transcribed (using CastSource.net). Because I wanted to be able to read these away from the computer I printed each of the transcripts (all were at least 18 pages) and then went through and read them, highlighted them and made notes on each set of transcripts.
Then from each set of transcripts I created an outline (we excluded a couple episodes that were just our stories).
I pulled out quotes (we have what we’re calling ‘quote bombs’), structured the outline so we could dive deeper and listed what would be included in the first issue.
Example: We did a coaching on the fly model in one of the episodes that was pretty brilliant if we do say so ourselves. We’re going deeper and giving away the coaching model.
It’s all about leverage.
I gave a very long explanation about how I’m going to take one blog post, create epic content with it, then repurpose that post into a content upgrade and new resource page on my website.
My point in sharing this story is that that’s what we’re doing with Freedom Papers.
We’re getting maximum leverage from our podcast by getting it transcribed and then going deeper with specific strategies we’ve touched on in the podcast, but don’t have enough time to cover as deeply as we’d like to.[clickToTweet tweet=”I don’t mind getting checks and fun stuff in the mail.” quote=”I don’t mind getting checks and fun stuff in the mail.” theme=”style6″]
Why We’re Physically Mailing Freedom Papers
Things get lost online.
Obviously we both love digital versions of ebooks and newsletters, but often times we download something and it simply takes up space on our hard drives.
I love getting stuff in the mail… not necessarily more bills (duh, right?), but who doesn’t love getting something in the mail that they’ve subscribed to (like a physical newsletter)? Freedom Papers won’t be available in a digital format (we’re debating on offering a free issue as a lead magnet). If you’re a member you’ll get access to any month that you’re a paid subscriber for.
Meaning… if you join in October, you won’t have access to September.
Members will be available to purchase back issues (at full price), but just like a magazine subscription you don’t get back issue for free, right?
This is part of what we’re building with Freedom Papers.
Our t-shirts and mugs are on the way! WOOHOO!
We’ll be doing a couple versions (since I’d rather wear a shirt that says ‘#FtheHustle’ as opposed to F@#K the Hustle) of both (t-shirts and mugs) and those will always be for sale on the site (meaning you don’t have to be a member to shop the #FtheHustle products).
We’ve learned a TON in the last 2 months of all of this… idea, creation, launch and selling.
We’ll be doing a bonus episode of what we’ve gone through – all of the above, running a giveaway, connecting with a print fulfillment for the physical products and then the fulfillment of the actual newsletter.
It’s been a wild couple of months and we’re super thrilled with where it’s going.
Sign up below to get notified when issue #1 goes to print and get an early adopter price for LIFE!
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