Yep, we’re talking about content today.
We’re excited to be back on track with the new show and based on our own experiences we decided there was no time like the present to jump into one of our favorite topics… content.
Before we get into content though, we have a few updates for you.
Jon was a little under the weather in this episode. He was getting over one bout of illness only to get sick again a couple days later, but he rallied and showed up.
He started his day with a random incident where he found someone had bogarted his content and put it on their site (the content was his email that he sends to his list). He contacted the website, told them to take his content down and at the time of this recording was still waiting to hear back. I shared my own story of a ‘sort of troll’ who responded to one of my emails (that made no sense whatsoever). The more you grow your audience and share your content the more likely you are to get a troll or hater who comes along to be a snarky crumb.
They’re simply not worth the time and energy.
Let’s Get into Content
We all know content is something we should be doing, what we don’t know is why we should be doing (or even how to do it correctly).
Before you start borrowing trouble deciding you need to start studying keywords, SEO and everything else under the sun, simply START. Get out of the ‘planning’ stage and take some action. Start by creating content that interests YOU. What you think your audience (or potential audience) is going to want. Make sure you have analytics installed so you can measure what’s working (this was how I found a space for myself in WordPress writing about StudioPress & Genesis. I had no intention when I was doing that other than simply sharing what I was working on and what I was learning).
We went on a few rants in this episode about people who spend way too much time on the peripherals in their businesses.
They get caught up in the logos, colors, packages, offerings, tools, apps, plugins… sigh.
Instead of creating something and putting it out into the world. They confuse activity with productivity and waste precious time being ‘busy’.
Who cares what platform you choose to use to sell your ‘thing’ if you don’t have anything to sell?
Back to content.
And EVERYTHING is content.
Of course we talked a lot about our daily email practice and how we’re both using our emails as content on our sites. What happens when you start writing is it gets easier. The ideas continue to flow and you find you’re able to turn most experiences into content.