Coaching & Consulting… it always feels like the ultimate service business because so many people make it seem really easy. All you need to do is offer high-ticket coaching packages and before you know it you have a six-figure business, right?
Jon ran with this episode & asked me some questions about how to structure a coaching program because it’s something I’ve done and something he’d like to add to his services.[Tweet “When you’re stepping into coaching, know yourself first. Figure out what works for you. @kimdoyal”]
Here are 3 things I told Jon to look at when thinking about adding coaching:
- What tangible result does the person want to achieve at the end of your time together?
- Results: How are you going to measure those results during your time together? (accountability throughout so you know progress is being made)
- What time frame works for YOU and your lifestyle? Get clear on what works for you so you can fully show up for your client.
From there we talked about creating your ‘stretch goals’ (and yes, you have to listen to the interview to hear what a stretch goal is).
What else do you bring to the table?
Outside of your skills and expertise, what else can you do for your coaching clients? Do you have a network? An audience that will be served by sharing your coaching client with them (whether that is through a webinar, an emailing or socially sharing something they’ve created).[Tweet “It is not your responsibility when people don’t follow through and take action. @kimdoyal”]
When Jon asked me what ‘coaching’ is… I almost broke my arm patting myself on the back with my football analogy. If you don’t bring 100% to the field in football, it doesn’t matter how good the coach is… you need to do the work.
How to get your first coaching client
What I did (and I recommend), is to email your list and ask for case studies.
This is exactly what I did and got 3 coaching clients right away. I emailed my list and said I was looking for case studies, had 6 people respond, spoke to all of them and ended up working with 3 of those people. I had weekly calls for a monthly fee for 3 months.
Don’t have a list?
Put the sandwich board on and hit the pavement.
When I started doing the ‘done-for-you’ podcast service we did THREE… yes THREE completely free, done-for-you podcasts so we could get the experience and figure out out systems during the process. I was willing to do it for free so we could get the experience and feel comfortable offering it as a service.
On-the-fly Coaching Model Mapped Out
This is where things got fun… (well, that’s not really fair to say since doing this podcast is ALWAYS fun).
I shared with Jon a great service model that I went through with someone I hired when I wanted to come up with a tagline and message for a new brand.
Her model was brilliant…
It included 6 exercises, a shared Google doc, Pinterest, some audio and one Skype call.
One of the best investments I’ve ever made.
I took the same model and broke it down with Jon for his business.
But for that, you’re going to have to listen to the show.
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