We are complete #bensettlefangeeks , which will be pretty obvious when you listen to this podcast interview.
I followed Ben for at least a year (and by follow I mean I was a subscriber getting his daily emails for about a year before the lightbulb finally went off) before I became a paying subscriber. Which is what he really wants people to do (well, maybe not watch for an entire year, but he definitely prefers people subscribe to his newsletter and get a feel for what he does before they become a paid subscriber).This is America... you have the right to worship. @BenSettleClick To Tweet
Like many other entrepreneurs, Ben got started in MLM (this seems to be a typical path for a lot of people. I tried my hand at a few different MLM companies but knew it really wasn’t my cup of tea).
His MLM company had him handing out tapes for prospecting, which as you can probably guess, wasn’t too successful. He realized he could write a sales letter and send that out instead of the tapes and he was hooked on copywriting.
He dove into copywriting and started working with clients. Initially he was writing for free so he could get experience, then he started working for a percentage of sales that he generated for these clients.
After working with clients for a while he realized he wanted to do his own thing (i.e., not do client work). He had a friend who had been making about $75k a year on one $19 ebook and article marketing. Ben decided he wanted to do something similar with a prostate ebook (it’s a ‘curse’ for men in his family).
Questions we asked Ben
- How did you get started in copywriting?
- How do people find you and subscribe to your site?
- What made you decide to do a print newsletter?
- You had a popular podcast on iTunes. What made you decide to pull it from iTunes?
- How do you decide what to include with the newsletter?
- You offer back issues when you mail out the newsletter. How do you decide what to include as a ‘ride along’?
- How do you recommend getting over unsubscribes?
What You’re Going to Learn
- How Ben launched Email Players
- Why you’re safe in ‘their world’
- What Ben studies to continually hone his craft
- Why getting to know your market is the best thing you can do to keep the ideas flowing
- Why Ben loves troll emails
- What Ben thinks about email unsubscribes (and why they should be celebrated)
- Why Ben believes in getting rid of ‘lukewarm’ subscribers