We’ll be bringing you updates every week from the previous episode about the things we both said we were going to be working on.
That was the summary from Jon’s update. He was home with sick kids (who are little) and didn’t work. He didn’t get the emails out or work on his site at all.
AND… this is where #FtheHustle comes into play. Because Life DOES happen. Beating ourselves up about what we didn’t accomplish robs us of where we are now. It prevents us from being present in the moment and moving forward.
My update: I’ve been pretty good about emailing my list. I skipped a weekend, but have been pretty consistent and am getting great feedback on what I’m doing. I have more engagement than I ever have before and am really, really enjoying the process.
My headline test
I shared how I wrote a post on The WP Chick (The Hidden Cost of Service Work No One Talks About) and tested four different headlines. I used two tools to do the headline tests. I used CoSchedule’s Headline Analyzer and Thrive’s Headline Optimizer (say that 10 times fast… holy tongue twister). CoSchedule’s headline analyzer is free (and comes built in with the tool as well) and the Thrive Headline Optimizer is a premium plugin (but SO worth it). I wrote 4 headlines in CoSchedule’s tool and then added those to my post (it’s literally as simple as clicking a button to add a headline and then Thrive does the rest).
The winner: I had one headline that had the word ‘afraid’ in it. While it didn’t have the highest score in CoSchedule it completely beat the other three headlines as the clear winner (and I’m kind of surprised it didn’t beat the others in CoSchedule because afraid is an emotional word). The point in sharing this is that it didn’t take me very long to create this test and I got valuable feedback.
Introduction to Courses
We shared our own experience with courses so you could get a little background of what we’ve each done and how it worked.
My first course was ‘WordPress Genesis for Beginners’, then created a 2.0 version. I initially ran this course as a 4 week webinar, then shifted it to an ebook & PDF, videos and bonus content (you can purchase the book, the book & videos or the book, videos and bonus content). I also did a Kindle course, a podcast course, Sell with WordPress and my very first course which was Google Analytics for WordPress.
Jon’s first course was also a Genesis course (he showed how to build sites with Genesis, my course was for the user, simply how to use the framework and themes). Then he created Beaver Builder course, the Sell with WP course and also a Types & Views course.
We shared our experience with our first courses we purchased also (Jon purchased Ben Hunt’s course and I purchased a Stompernet course… both courses had huge impacts on us and we share why and what that looked like for both of us).
Coming up with the Idea
Jon asked me what inspired me to launch my first course.
It was a question I hadn’t ever really thought about… but I simply wanted to start sharing what I was doing. The evolution of my courses and what made me want to teach was more organic than a strategy.[clickToTweet tweet=”I need some space in my life. I don’t want more pressure.” quote=”I need some space in my life. I don’t want more pressure.”]
Knowing Yourself is key when it comes to what type of course you offer your audience.
For me, I know that I don’t want to have to show up live to something every week for a long period of time. You have to decide what works for you and your life. I don’t have the bandwidth to be “on” all the time and so I trust that and would prefer a course that someone could navigate on their own time, maybe have a Facebook group and everything else is done at their own pace.
It has to be natural.[clickToTweet tweet=”There are a lot of things we take for granted that we know… that a lot of people don’t know.” quote=”There are a lot of things we take for granted that we know… that a lot of people don’t know.”]
Teach what you know, which sounds super obvious, but often times we take for granted what we know but there are a lot of people who don’t know what we know.
Anytime you get asked a question, tuck that away as a potential course idea.
We gave a ton of suggestions on how to find ideas for courses if you aren’t getting asked questions (but yes, you have to listen to the show).
If you’ve never created a course, start with an ebook.
It will give you a better idea for your workflow, what your audience wants and what works.
Also think about whether the content is evergreen and how long you can keep selling it without having to update it.
We are SUPER excited to announce…. drumroll please….
Freedom Papers, Issue #1 for Ex-Hustlers
We’ll be launching our physical Freedom Papers (yes, you’ll be getting these physically shipped to your house) at the end of September. We’ll have a special price for one week only that you’ll be grandfathered in for life. You’ll be shipped a new issue every month (as long as your subscription is active). Whatever month you sign up you’ll get each issue from that month forward (you’ll be able to purchase previous months but you have to be a member to purchase previous issues as well).
F@#K the Hustle t-shirts and mugs!
We’re finalizing WooCommerce, our print company and those will be launched soon.
This is a jam-packed episode that you do NOT want to miss!
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