Starting a business is no easy task. There’s constant thought that goes into creating one. What it’s going to be about, what are you going to sell, how will you market it, and so on.
When Kim and I jumped into this journey of creating the FreedomPapers, we had something simple in mind. Let’s work together to build something. A podcast was logical because it showcased our personalities and has extended reach. We had a plan to market, a product, now we just had to do it right? Not so much.
Here are three mistakes that we learned on our journey so far.
Mistake 1 – Relying too much on our own audiences
Both Kim and I have a following. Kim has had thewpchick.com for a while and the same goes for me and SureFireWebServices.com. We’ve built our own individual audiences.
The mistake we made was thinking that our audiences would just merge and we’d instantly have double the audience. The one thing we didn’t realize was the audience for WPChick and SureFire are totally different from the audience that we’re going after with FreedomPapers!
This is something that we have to familiarize people with. What is FreedomPapers? How does it work? What’s our messaging? Who are we really talking to?
Although a lot of our audience has been on board, it still remains something that we need to grow, and not just rely on what we’ve already accomplished.
Mistake 2 – Putting The Cart before the Horse
By thinking that our audiences would just double by merging, it prompted us to keep moving forward in marketing and monetization.
Although, we knew we hadn’t reached the numbers we wanted as far as audience, we initially set our goal to have the first issue of FreedomPapers available Sept. 1. That deadline was too quick, so we pushed to have the sales page up at least for the last week of September.
Our initial thought was once we release the first issue, we’ll have sales rolling in. Not the case at all. We didn’t spend the proper time nurturing and growing our audience. People still didn’t really understand what it was. Others weren’t sold on the price for what they were getting.
It was too much, too soon. We haven’t built a brand yet, and we haven’t even built the trust of an audience that knows exactly what we’re about and what we stand for.
Mistake 3 – Not putting our own words into practice
We both know how to build and grow. Sometimes, people tend to get more caught up in the moments and emotions that we forget our own rules of success.
If you’ve been listening to the podcast, we’ve spoken on a dozen topics and dished out so much information for people to take and use, but with our own brand (FPP) we were overthinking a lot of things, and too excited to stop and pay attention to what we were actively doing.
Sometimes excitement gets you to keep moving forward because you can’t wait to see results, but then the results hit you like a ton of bricks forcing you to look back and say, “OK, What’s not working right now and why?”
That’s the funny thing about business. You keep trying and failing, and trying and failing, and then eventually you try, and it works. All you need is that one time.
Kim and I are in this for the long haul and we’ve chatted and we have big things planned, but we’re also realizing the things that aren’t working and we’re going back to tweak and fix.
So in the coming future, you are definitely going to see things changing, but I rather say evolving. You’re business should never stay static, if you aren’t moving with your audience and market, then that wave is going to pass you by and you’ll have no idea why.
Cheers to the future!